Nigeria Launches Digital TV Audience Measurement System, Offers Homes 36GB Monthly Data

The Federal Government of Nigeria has officially inaugurated the first phase of its automated Television Audience Measurement System (AMS), marking a major shift away from legacy diary-based viewer tracking toward an automated, data-driven system, To incentivize participation and support real-time data transmission, selected households taking part in the launch will receive 36GB of monthly data along with custom metering equipment. The announcement was made during a media conference in Lagos by