The FTC Is Coming for AI’s Honesty Problem

The Federal Trade Commission wants to use existing consumer protection law against artificial intelligence companies that present their systems as accurate but deliberately steer answers toward another goal without clearly telling users. The proposal, published July 1 under Section 5 of the FTC Act, calls this “suppression of accuracy” and treats it as a form of consumer deception, according to the FTC’s policy statement . PYMNTS reported on the FTC’s call for comments when it opened in July.