Advertising is coming to AI. Regulators should prepare now

By Asheef Iqubbal OpenAI is turning an ad-free AI experience into a premium feature rather than the default. Millions of Indian ChatGPT users will soon see ads in their chats for the first time, as OpenAI expands its newly introduced advertising features into one of its biggest markets. This rollout comes six months after OpenAI began testing ads in the United States.