How Hexalog is helping MSMEs simplify cross-border logistics and scale globally

India's ecommerce boom has transformed logistics from a backend function into a business differentiator. As D2C brands and MSMEs expand beyond their home markets, supply chains now influence everything from customer experience and inventory management to working capital and international growth. Speaking with Shubhangi Mishra, Senior Creative Lead at YourStory, Dibyanshu Tripathi, Co-founder and CEO of Hexalog , reflects on how this shift has reshaped logistics over the past decade.