How 23% of Merchants Captured Retail’s Next Agentic Commerce Advantage

Artificial intelligence agents are poised to influence discovery, payment choice and transactions. But only 23% of merchants can clearly identify both AI-driven traffic and purchases today, according to findings in the PYMNTS Intelligence report “ Global Digital Shopping Index: Merchant Edition ,” commissioned by Visa Acceptance Solutions . Another 21% can recognize agentic traffic but cannot connect it to completed purchases.