The Ad Break Comes To AI

If you asked ChatGPT for a new phone, a family car or the best way to plan a holiday, you were probably looking for an answer, not an ad. Last week, OpenAI launched ChatGPT Ads in India, bringing sponsored messages into conversations on the AI chatbot for the first time in one of its largest markets. It’s the latest to introduce ads into its AI tools after Gemini and Meta, signalling a shift in digital advertising and marketing.