Salam and UnifyApps Sign MoU to Accelerate AI Adoption Across Saudi Arabia’s Government and Enterprise Sectors

Etihad Salam Telecom Company ( Salam ), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, and UnifyApps, a global provider of Agentic Automation technology, today announced the signing of a Memorandum of Understanding (MoU) aimed at enabling government entities and enterprise customers across Saudi Arabia to adopt AI and become AI-native organizations. The partnership was announced at LEAP 2026 , where Salam is participating as a strategic sponsor unde