Shopify is giving its engineers free rein on AI. Here’s why

For decades, e-commerce rewarded the biggest brands that could buy their way to the top of search results. Shopify COO Jess Hertz shares what Shopify’s data reveals about the agentic shopping revolution in real time, and how the company is building the infrastructure layer that makes products discoverable and purchasable by AI. Plus, why Shopify’s engineers can spend freely on AI tokens while the rest of the business world agonizes over ROI, and what it looks like when a com