YouTube’s Amazon Deal Pushes Social Commerce Closer to Checkout

YouTube is integrating Amazon into its creator-driven shopping, potentially accelerating the integration of eCommerce into the videos, feeds and communities where consumers already spend their time digitally. The video sharing site announced Thursday (Aug. 27) that Amazon has joined YouTube’s Shopping Affiliate Program in the U.S., allowing eligible creators to tag Amazon products in Shorts, long-form videos and livestreams.