Reliance Consumer enters ice cream market with Bombay Creamery

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL) , has entered the ice cream market with products starting at Rs 10. The company’s ice cream brand, Bombay Creamery, will offer a range of products based on its stated proposition of “global quality at an affordable price”. The range will include cones, cups, tubs, bars, and sticks.