UnifyApps and Salam sign MoU to accelerate AI adoption across Saudi Arabia’s Government and Enterprise sectors

Etihad Salam Telecom Company ( Salam ), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, and UnifyApps , a global provider of Agentic Automation technology, recently announced the signing of a Memorandum of Understanding (MoU) aimed at enabling government entities and enterprise customers across Saudi Arabia to adopt AI and become AI-native organisations. The partnership was announced at LEAP 2026, where Salam is participating as a strategic sponsor u