Instagram Takes Aim at AI Influencers Pretending to Be Real People.

Instagram is taking a tougher stance against AI-generated profiles that present themselves as real people, as the platform moves to make it clearer when users are interacting with an artificial persona. The move comes as AI-generated influencers and virtual personalities become increasingly common across social media. Some of these accounts can look remarkably realistic, making it difficult for users to tell whether they are following an actual person or an AI-generated character.