Instagram cracks down on AI accounts pretending to be human

“AI creator” accounts like Aitana Lopez will get a new “AI-generated profile” label. | Image: Aitana Lopez Instagram is finally taking steps to address the rise of fake AI-influencer accounts that have gotten harder to spot . It's also renaming the "AI creator" label to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being.