Tim Cook, the man who grew Apple by trillions of dollars

He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and will still be involved after stepping down as CEO. Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: Apple Tim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired.