IndiaFirst Life’s AI-Driven Transformation with Salesforce Agentforce

Salesforce , the #1 Agentic CRM*, today announced that IndiaFirst Life Insurance Company Limited – a Bank of Baroda subsidiary – has selected Agentforce to advance its enterprise-wide AI transformation. IndiaFirst Life will embed trusted AI agents into critical processes to improve sales, streamline operations and enhance customer experience. The initiative builds on its unified Salesforce platform, which supports the insurance journey from lead generation to claims settlement.