How Technology Is Bringing Nigeria’s Artisans Into the Digital Economy

For millions of Nigerians, finding a reliable electrician, plumber, carpenter or mechanic can still begin with a phone call to a friend, a recommendation from a neighbour or a message dropped into a WhatsApp group. The system works, but it is largely built on personal networks, making it difficult for customers to compare options and leaving skilled professionals dependent on word of mouth to find their next job. Nigerian entrepreneur Temitope Ajibola is attempting to change that with ProConnect