Thailand Smartphone Market Q2 2026: OPPO Leads with 20% as Samsung, Xiaomi, vivo and Apple Fight for Share

Thailand has emerged as one of Southeast Asia’s most evenly contested smartphone markets, with only five percentage points separating the five largest vendors in the second quarter of 2026. Thailand smartphone market share Q2 2026 OPPO led the market with a 20 percent shipment share, closely followed by Samsung at 19 percent. Xiaomi captured 16 percent, while vivo and Apple tied at 15 percent each, according to Omdia.