Firstsource and Cresta Partner to Accelerate AI-Powered Customer Experience Transformation

Firstsource Solutions Limited (NSE:FSL, BSE:532809), a global intelligence partner and an RP-Sanjiv Goenka Group company, today announced a strategic partnership with Cresta , the leading customer experience AI platform, to deliver an integrated AI technology solution for enterprise customer experience transformation. The partnership combines Cresta’s unified AI platform with Firstsource’s domain-driven systems integration, outcome measurement frameworks, and operational AI expertise, enabling e