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boardroom Electrek August 29, 2026

666 – the Spiaggia Lucciola Elettrica brand with a 13 percent markup

666 – the Spiaggia Lucciola Elettrica brand with a 13 percent markup
AI Summary

The numbers 666 and 13 don’t have the best of reputations in certain circles, but Chinese car brand Nio hopes its latest Firefly hatchback will have better luck with them – offering a limited run of 666 special edition EVs at a price that’s 13% higher than usual.

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