Stolen Authority

We need to label this parasitic marketing technique with an adequately strong term. (From stolen Valor ) It's the deplorable tactic of doing an intro into a famous person's video and then following it with your own Twitter article that implies it's the guide to that content. It poisonously implies two things: That the article is about the exact same topic (it usually isn't) It implies the famous person created (or endorses) that content (they basically never do) Fucking gross.