Pro.com co-founders reunite to launch OnTrade, an AI startup for the wealth management industry

L-R: OnTrade co-founders Zachary Harl, chief investment officer; Raji Subramanian, CEO; and Matt Williams, president. (OnTrade Photos) The co-founders of Pro.com, the Seattle-based home-improvement marketplace acquired by Opendoor in 2021, are back with a new company targeting what seems on the surface a very different kind of market: AI-powered software for the wealth management industry. But Rajalakshmi “Raji” Subramanian and Matt Williams say the new challenge matches the same pattern: a huge