Reliance Retail Acquires Fashion Discovery Platform Furrl

Reliance Retail (RRVL) has acquired Bengaluru-based fashion discovery platform Furrl in an all-cash deal for an undisclosed sum, bringing the startup’s proprietary AI styling platform into its ecosystem. Under the terms of the agreement, Furrl’s entire team will join RRVL. Founder and CEO Esha Tiwary will lead new AI initiatives post the amalgamation, while the product team will focus on scaling Furrl’s technology across Reliance’s broader commerce operations.