AI startup Osmo wants to make corporate videos that don’t look like slop

A San Francisco startup is using AI to help businesses create marketing , launch, and other videos—without just generating unexciting “AI slop.” Osmo Studio , which bills itself as a “storytelling studio with a software factory” rather than a pure tech business, announced on Wednesday the general availability of its signature product, which generate short videos based on existing customer assets, including fonts, logos, product images, videos, and assets stored on platforms like Figma.