AI Finds the Deal, Shoppers Still Make the Call

When it comes to retail shopping, consumers are largely using artificial intelligence as a shortcut through the growing complexity of eCommerce rather than as a replacement for making their own decisions. While AI is finding its strongest role in tasks that save time and simplify comparisons, shoppers largely eschew the technology for other decisions like making the final purchase. That trend stands out in the new PYMNTS Intelligence report, “ The Overlap Effect: How Amazon and Walmart Expanded