Pixel Tag pricing leak sets up a direct showdown with Apple AirTag

Credit: 9to5Google TL;DR A new leak suggests the Pixel Tag will launch in Europe for €34.90, positioning it directly against the €35 Apple AirTag. The Pixel Tag is also said to launch on August 12, 2026, which is when Google will host its Made By Google event to unveil the Pixel 11 and Pixel Watch 5. If Google continues to maintain competitive pricing against the Apple AirTag, the Pixel Tag could end up costing $29 in the US.