Why Saregama is using GenAI to make music videos of vintage songs

During the Q1 FY27 earnings call , Saregama explained how they are using AI tools in their production house to produce ‘AI-based ancillary content’ and why. Saregama Managing Director Vikram Mehra also reiterated their long-standing ask for a paid-only music streaming business model. Here are a few key statements from the earnings call: Using AI to generate music videos of vintage songs to avoid the ‘incremental cost of video production’: “We have been trying to create brand new music videos, bu