Merchants Face a Two-Year AI Shopping Deadline

A new card can reach a digital wallet in seconds. Loyalty still takes longer, and one weak experience can send a card straight to the back of the wallet. The Issuer Engagement Playbook , “ Removing Friction, Winning Loyalty: How Top Issuers Remove Cardholder Friction to Grow Customer Lifetime Value ,” examines how leading card issuers build stronger and more valuable customer relationships.