FTC Lawsuit Signals Regulatory Linkage of Privacy and Consumer Protection

Federal and state regulators are expanding their scrutiny of digital business practices by treating privacy violations and deceptive consumer practices as part of the same enforcement framework. The trend that could have implications for companies handling sensitive personal data well beyond the healthcare sector. The shift is illustrated by a recent enforcement action brought jointly by the Federal Trade Commission ( FTC ), California and Utah against telehealth provider Hims & Hers.