The AI Act kicks into action, forces companies to be clear about AI chatbots

The European Union (EU) has started enforcing key parts of the AI Act, with immediate, visible consequences for chatbots, deepfakes and other consumer‑facing Artificial Intelligence (AI) systems. From August 2, what you’ll likely notice are more “this is AI” labels, clearer rules for powerful foundation models, and new ways for users and researchers to complain when systems go off the rails. The AI Act moved from theory to practice for three big areas: General‑purpose AI (GPAI) models: The new A