Marriott Adds AI-Powered Conversational Search Tool to Drive Direct Bookings

Global hospitality company Marriott International accelerated the deployment of artificial intelligence (AI) solutions for customers of its properties and its travel platform during the second quarter. “In June, we began our phased rollout of Ask Bonvoy, our AI-powered conversational search experience on Marriott.com and the Marriott Bonvoy App , reflecting our commitment to using technology to enhance the customer experience, strengthen engagement with our members and drive greater operational