Europe’s AI labeling and transparency rules are now in effect

The EU made some AI labels that companies can use instead of designing their own. | Image: The European Commission / The Verge The European Union has ushered in some additional rules that aim to make it easier for people to identify chatbots and AI deepfakes online. The new transparency obligations under the bloc's landmark AI Act came into effect on August 2nd , requiring companies to disclose when people are interacting with AI models, and if content has been generated or altered by them.