Moburst Unveils AI-Driven Mobile Growth Playbook

Moburst, a mobile growth marketing agency, has formalized a mobile-specific approach to Answer Engine Optimization, aimed at helping app publishers get recommended by AI assistants such as ChatGPT, Perplexity, and Google’s AI Overviews, in addition to ranking inside the App Store and Google Play. Why mobile teams are asking this question now A growing share of app discovery now starts outside the app stores entirely. Industry research trackers have documented rapid year-over-year growth in AI-me