AI’s measurement crisis is over. The translation crisis is next

Last fall, you couldn’t open a business publication without tripping over some version of the same headline: where is the ROI for AI? The anchor for most of that coverage was MIT’s “GenAI Divide” report , which found that despite $30 to 40 billion in enterprise generative AI spending, 95% of pilots delivered no measurable P&L impact. The bubble takes wrote themselves.