Zap by Paystack Evolves from Transfer App to Super App

When Paystack launched Zap in March 2025, the pitch was refreshingly simple: an app built for one thing only—fast bank transfers. After nearly a decade of powering payments for businesses across Africa, the Stripe-owned fintech entered the consumer market with a product that deliberately rejected the “everything app” model dominating Nigeria’s fintech space. At launch, Paystack CEO Shola Akinlade made the company’s position clear: Zap was not trying to become a neobank.