Google’s Moonshot Factory is just getting started

A couple of miles from Google headquarters, a rehabbed midcentury shopping mall is home to a company that might be even Googlier than Google. Known as Google X until 2015, when it became a self-contained arm of the new holding company called Alphabet , it’s now just X. For clarity’s sake, it’s fond of calling itself “X, the Moonshot Factory”—definitely not to be confused with X, the Elon Musk-owned social network.