CRED After Kunal Shah: Can The ‘Walled Garden’ Business Model Pay For Itself?

For the first five years of CRED’s existence, the question on everyone’s minds was: how will CRED even make money. In 2023, we started seeing the first signs of how the fintech giant was going to monetise , and that started clearing the murkiness around CRED’s future. What stumped many in the early days — and this could simply be called a misreading — was the CRED’s go-to-market strategy and customer profile was so differentiated from the likes of Paytm or PhonePe, which targeted mass fintech co