Inside Beats lab: Outside Apple, because AirPods can't do everything well

Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's own name. Here's what it looks like inside the Beats lab. Beats headphones The strategy emerged from a rare look inside Beats' Culver City operations.