The Nigerian SaaS Puzzle That Zoho Solved Before Microsoft, Salesforce and HubSpot

When global software companies expand into Africa, many assume the same playbook that worked in Europe or North America will work here. They launch their products, price them in US dollars, build a partner network and wait for customers to come. Yet despite having some of the world’s biggest enterprise software brands, many have struggled to achieve widespread adoption among Nigeria’s small and medium-sized businesses.