How this Delhi startup is weaving what machines cannot

A handloom innovation built specifically for Indian looms has reached buyers for the first time. BhashaBharat, a Delhi label operating as Sanskriti-e-Handloom Private Limited, has launched the Blush Loom Kurta Set, handwoven in 100% cotton using what the company describes as a patented Warp Manipulation Technique. The launch comes ahead of National Handloom Day on 7 August.