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boardroom Tahawul Tech July 29, 2026

Apple elaborates on leasing programme

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Apple has expanded on its Apple Upgrade Programme, a direct-to-consumer hardware leasing service backed by Klarna Group, offering U.S. based customers monthly payment options across its iPhone, Apple Watch, Mac, and iPad product lines. The launch follows recent reports detailing Apple’s shift toward a consumer leasing framework to drive recurring device revenue.

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