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deep tech TNW July 28, 2026

AI is turning B2B outreach into a tragedy of the commons

AI is turning B2B outreach into a tragedy of the commons
AI Summary

AI did not make buyers easier to reach. It made everyone cheaper to interrupt. A modern AI sales agent can research a company, identify a plausible buying signal, compose a personalised email, schedule follow-ups, evaluate the response, and hand a qualified opportunity to a human salesperson.

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