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pulse The Verge July 28, 2026

Apple launches ‘Upgrade’ program to lease new devices

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Apple has officially introduced " Apple Upgrade ," a new leasing program that aims to make it easier to get your hands on the latest iPhone, Mac, iPad, and Apple Watch models. The service is launching today in the US, and works like a car lease - allowing users to keep a device at the end of their subscription period, pay off the device early, or upgrade early to a new model. This leasing program is rolling out just weeks after Apple hiked the prices of its MacBooks, iPads, and other devices in

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