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boardroom Fast Company Tech July 28, 2026

The ‘dead internet theory’ is real. And it’s killing the web as we know it

The ‘dead internet theory’ is real. And it’s killing the web as we know it
AI Summary

Sometime in June of 2026, without ceremony, human beings became a minority on the internet they built. Cloudflare, which manages traffic for millions of websites, reported that bots now generate 57.5% of web page requests. Cloudflare CEO Matthew Prince had predicted in March that the crossover wouldn’t happen until the end of 2027.

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