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gossip MacRumors July 27, 2026

Ed Zitron: Apple Will 'Watch Everything Burn' When the AI Bubble Bursts

Ed Zitron: Apple Will 'Watch Everything Burn' When the AI Bubble Bursts
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Memory prices have doubled, Macs and iPads have gone up, and iPhones are expected to follow. Ed Zitron – who writes the Where's Your Ed At newsletter, hosts the Better Offline podcast, and has been described by Politico as the AI boom's most "acerbic gadfly" – has spent years arguing the buildout driving those costs will never pay for itself. We asked him what happens to Apple if he's right.

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