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boardroom Computerworld July 23, 2026

MacBook Neo’s success wasn’t luck, it was a plan

MacBook Neo’s success wasn’t luck, it was a plan
AI Summary

It’s difficult to ignore the fact that Apple seems to have turned its MacBook Neo into a weapon to promote platform growth, with enough performance under the hood to make competitors seem inferior. And even as the PC industry moves to try to compete with Apple’s last huge Mac success , the company is already planning a powerful follow-up. That points to the discipline Apple has applied to the Mac since the introduction of Apple Silicon.

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