How to run B2B GTM when your buyer asks ChatGPT first

AI has transformed how software companies build products, create content and reach customers. New competitors can launch faster than ever, buyers have access to an endless stream of information, and enterprise marketers have more channels at their disposal than any previous generation. Yet, according to SpotDraft's Chief Marketing Officer Alon Waks, none of that changes the fundamentals of building a successful B2B business.