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pulse The Verge July 24, 2026

Roku raises streaming hardware prices by up to $50

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| Image: Roku Roku has increased prices across its streaming hardware, with the cheapest HD Streaming Stick now priced at $39.99 instead of $29.99, as first reported by The Desk . The price hike affects all of Roku's other devices as well, with some increasing by as much as $50. Here's a rundown of the changes: Streaming Stick : $29.99 to $39.99 Streaming Stick Plus: $39.99 to $59.99 Streaming Stick 4K : $49.99 to $79.99 Roku Ultra: $99.99 to $149.99 Roku Streambar SE : $99.99 to

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