Inside Zomato’s Monetisation Stack: Where The Margins Come From In Food Delivery

Before 10-minute deliveries, dark stores and quick commerce wars, there were red-shirted Zomato riders racing across cities with pizzas, biryanis and Chinese food parcels in their delivery bags. Over the years, that image became so omnipresent that food delivery and Zomato started feeling interchangeable. Much like “Google it” became a substitute for searching the internet, “Zomato kar lo” became a synonym for ordering food.