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build deploy The Verge July 24, 2026

Facebook considers giving up and becoming TikTok

AI Summary

Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of users into a "full-screen video the moment they open the app." This experimental view will initially roll out to countries with a noted preference for video content, with a

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