Google Thinks “Live Events” Are Search’s Strongest Defence Against AI

Google usually doesn’t share detailed data about search behaviour in different countries unless there’s a larger story involved. However, the company released specific search data from Kenya shortly after the 2026 FIFA World Cup final, which is significant. The data shows exactly what Kenyans searched for during the World Cup, but more importantly, it proves that even with the rise of AI chatbots, Google Search is still the first place people go when live events generate a ton of quick questions